Photo by PINK Nation
Victoria’s Secret’s hand-in-hand brand PINK has launched their campaign on social media in search of new brand representatives this January.
But what does it mean to be a campus representative?
PINK Campus Representatives can be any student enrolled within a university that hosts the program. As long as they are enrolled, any student can apply or be selected. There is no specific age or major requirement.
Students that are selected work as a liaison between the brand and students on campus.
“Our role is to spread awareness about the brand to the target customer, host events, engage in social content and overall enhance the experience of college for students,” said Katelyn Overla, Kent State University’s PINK campus representative.
According to the PINK Nation website, students that are selected go to planning meetings, host events and visit local PINK stores.
Campus reps utilize social media to keep up to date with new products and event information as well as marketing and networking.
“PINK helped connect me with representatives from the brand for internship opportunities,” said Overla.
Campus representatives roles
Product design and development is crucial when given a voice within a university. While managing how PINK runs on campus, reps will recruit eight-to-10 other team members who will then be assigned a position. Positions include managing media, planning events, staying in contact with the local store and more.
Representatives stay involved by providing feedback on products, strategies and current trends that are seen on campus.
“While the position is unpaid, there are a lot of benefits and incentives that go along with being a PINK Campus Representative,” said Overla.
Some of these include free product for testing, participating in brand research and building industry connections. The program is highly based off incentives, some of which include new PINK products, such as beauty, apparel, accessories, gift cards, lifestyle items and even paid trips.
Where are the brand ambassadors
Over 100 colleges in the United States and some parts of Canada are current participants when it comes to advocating.
In Ohio, there are currently currently 10 universities that have PINK reps.
These include: Ohio State University, Kent State University, Cleveland State University, University of Cincinnati, Miami University, Ohio University, University of Toledo and Youngstown State University.
Currently Dayton area colleges and universities are not part of the rep program.
With Wright State having a population of more than 13,000 students, there is a possibility of PINK expanding its program to the Raider community.
“The program could inspire girls on campus to express themselves in a way that not only builds their confidence, but teaches them real life skills,” said Emily Ortman, marketing major and local PINK associate.
Overla and her Kent State co-rep were chosen as one of the top 10 schools in the country to attend the fall 2019 incentive trip to New York City with PINK.
There are two PINK locations near the WSU campus, one at Fairfield Commons shopping center and one at the Greene shopping center in Beavercreek.
