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Home Consumer Research

February Girl Group Member Brand Reputation Rankings Announced

globalresearchsyndicate by globalresearchsyndicate
February 16, 2020
in Consumer Research
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February Girl Group Member Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 476 girl group members, using big data collected from January 14 to February 15.

Red Velvet’s Joy topped the list for the second consecutive month, scoring a brand reputation index of 1,632,779 for February. High-ranking phrases in her keyword analysis included “New York,” “fashion,” and “Instagram,” while her highest-ranking related terms included “heartwarming,” “lovely,” and “captivate.” Joy’s positivity-negativity analysis revealed a score of 67.05 percent positive reactions.

BLACKPINK’s Jennie came in at a close second with a brand reputation index of 1,625,919, while GFRIEND’s Eunha took third place in the rankings with an index of 1,593,302 for February.

Check out this month’s top 30 below!

  1. Red Velvet’s Joy
  2. BLACKPINK’s Jennie
  3. GFRIEND’s Eunha
  4. MAMAMOO’s Hwasa
  5. AOA’s Seolhyun
  6. GFRIEND’s Sowon
  7. GFRIEND’s Umji
  8. TWICE’s Momo
  9. GFRIEND’s SinB
  10. Girls’ Generation’s YoonA
  11. Red Velvet’s Irene
  12. GFRIEND’s Yerin
  13. Red Velvet’s Seulgi
  14. TWICE’s Nayeon
  15. GFRIEND’s Yuju
  16. BLACKPINK’s Jisoo
  17. Girls’ Generation’s Choi Sooyoung
  18. LOONA’s Chuu
  19. APRIL’s Naeun
  20. TWICE’s Mina
  21. Red Velvet’s Wendy
  22. TWICE’s Sana
  23. Red Velvet’s Yeri
  24. BLACKPINK’s Lisa
  25. AOA’s Jimin
  26. (G)I-DLE’s Soojin
  27. MAMAMOO’s Moonbyul
  28. Girls’ Generation’s Taeyeon
  29. (G)I-DLE’s Yuqi
  30. BLACKPINK’s Rosé

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