Netflix has overtaken former number 1 UK brand Aldi to take the top spot in YouGov‘s BrandIndex ‘Buzz’ rankings.
The BBC meanwhile seems to have taken a hit, with iPlayer falling to ninth and BBC One dropping out of the Top 10.
Aldi, which is now the number 2 brand, has held onto prime position for six years. Netflix topped this year’s list, scoring 21.4, five points higher than 2018. Aldi boosted its score, but only to 19.8.
Two new brands entered the Top 10 – Greggs, which got to number 7, and Spotify, which got to eighth.
Amelia Brophy, YouGov Head of UK Data Products, said: “Netflix only entered into the rankings in 2016 and has done well to be highly perceived by the public in such a short amount of time.
“2019 saw Netflix focus on developing and launching original content that caters for multiple markets and demographic groups. This appears to have been successful, rewarding them with multiple award nominations, including the Oscars, and ensuring the brand was talked about positively more than ever before.”
