Instagram influencers have a huge impact on followers buying behavior. You need to know the right ways to get them on board with your brand. Here’s how you can do it, says, Yann Benichou Blogger, iFluenz.
Influencer marketing has definitely taken off in the last few years. Research indicates it will exceed $10 billion in revenue by 2020. In fact, it has become such a force in marketing that the Federal Trade Commission has issued guidelines to marketers and influences for transparency in their dealings.
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Despite this scrutiny, three-quarters of brands continue to use influencer marketing to strengthen their brand reputation on social media platforms such as Instagram.
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Instagram influencers are certainly benefitting from this success. Instagram has more than a billion active users, and it is growing every day. The platform has developed strong potential for marketing and sales, so becoming a successful Instagram influencer means making real money if you know how.
You can use influence marketing as part of your marketing strategy if you are able to identify the right influencer for your brand. This usually works best if you already have a strong social media presence through content marketing and other strategies, and you want to bring it to another level.
Instagram influencers can give your brand a big boost on social media. You just need to get the right ones onboard. Here are the tips to help you do that.
Getting Started
Influencer marketing works only when you work with the right influencers. Finding the right ones is only half the job done; you still need to reach out to them and get them to work with you.
Using an influencer platform like iFluenz can greatly help. However, the trick to getting Instagram influencers onboard with your brand is to convince them that you are a desirable partner in this. Here are three things you need to keep in mind.
Do Your Research
Instagram influencers will only collaborate with a brand that aligns with their own personal values. The reason these people have so much influence is because their followers identify with them and trust their judgment.
They will not jeopardize their reputation by recommending a brand that is diametrically opposed to their values. Before pitching to an Instagram influencer, find out as much about them and their followers as you can.
Make Them a Good Offer
Influencers have to do a lot of work once they decide to work on a project with a brand. They will only do so if you make it worth their while. You probably cannot offer what these influencers are charging, but it should be reasonable.
In most cases, the influencer will try to negotiate, so leave a little wiggle room, but on no account give a lowball offer. That will give the influencer even more reason not to collaborate with your brand.
Back Off a Little
Influencer marketing involves a partnership between you and the influencer. While you might want to ensure your message aligns by giving guidelines, you have to give the influencer space to do the magic in their own way. Trying to micro-manage an influencer could cause a breakdown in the relationship.
Learn More: Syndicating User and Influencer-Generated Content Beyond Brand Borders
Conclusion
Instagram influencers can give your brand a big boost if you treat them right. Keep these three tips in mind and you stand a good chance of getting the right ones on board with your brand.
If you want to know a bit more about how to approach Instagram influencers the right way, check out this infographic from iFluenz.
