Selbyville, Delaware, Nov. 24, 2020 (GLOBE NEWSWIRE) —
Global Market Insights, Inc. has recently added a new report on automation testing market which estimates the global market valuation for automation testing will cross US$ 35 billion by 2026. Rising digitalization across the industrial and manufacturing sector, which is accelerating the demand for high performance software application will fuel the automation testing industry growth. Moreover, the software application helps to maintain data for various supply chain logistics processes including inventory data, demand forecasting, and eliminating logistic error, driving the growth opportunities for automation testing.
The services segment holds a market share of over 40% in 2019 and is projected to grow at a modest rate over the forecast period. There are various services offered by automation testing companies such as support & maintenance, planning & development, managed, implementation, and others. These services are adopted by companies to enhance their operational strategies and improve the automation testing services in the product life cycle. The software testing companies allocated professionals to deliver various services in the project, which aids to reduce time to market, improve the product quality, and provide roadmap to the project. This will accelerate the demand for services in the automation testing market.
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The web interface segment is projected to grow at around 10% CAGR through 2026 owing to the rising dependency of businesses on customer interaction, transaction processes, and order processing, which will increase the adoption of automation web-based testing process. It helps to achieve improved user interface and delivery of effective user experience, which will increase the web automation testing demand in banking, retail, healthcare, and other applications. The market players are integrating various automation tools into the testing process, creating high growth opportunities for the automation testing market.
The retail application registered about 5% of the automation testing market share in 2019 and is likely to witness growth rate of above 15% from 2020 to 2026. The rising trend toward online store and mobile shopping is accelerating the growth opportunity for the automation testing market to deliver a smooth shopping experience to customers. The e-commerce industry is positively impacting the automation testing demand for fraud prevention, vendor management, inventory management, and payment gateways. The market players are continuously focusing on the development of new testing tools and platforms, accelerating the market potential for automation testing in coming years.
Europe automation testing market accounted for more than 20% share in 2019 and is estimated to observe 12% CAGR through 2026. The rising government initiatives for the development of the software industry is providing a strong growth opportunity for automation testing in the region. However, the software development companies in the region are majorly adopting the outsourcing strategies from the Philippines, India, the Czech Republic, among others to achieve high economic advantages.
The companies operating in the automation testing market are focusing on new tools and platform development and adoption of various business strategies, which will propel their market share among other competitors. For example, in October 2020, Vuram announced the launch of its two new solutions, “Vuram Automation Testing Tool (VATT)” and “Contract Management System”. VATT helps enterprises to perform high-end functional testing for Appian applications.
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Some major findings of the automation testing market report include:
- The rising adoption of digitalization in developing economies is accelerating the demand for automation testing in software applications to implement innovative services and modern customer interface for various industries.
- Rising government initiatives to integrate digital technologies into developing countries will create high growth opportunities for the automation testing market. In October 2019, the IT Ministry of India introduced an automated real-time performance smart board, which monitors key programs in a single window.
- The automation testing with mobile interface is driven with rising consumer focus on online money transaction, online shopping, entertainment, gaming, among others.
- Automation testing accounts for a significant market share in BFSI applications, as they require safeguard software system and zero error detection in various banking services including money withdrawal, online transactions, and other e banking services.
- The rising adoption of mobile and internet in North America is creating significant growth opportunities for the automation testing market. Also, consumers in the region are widely adopting smart home systems, which is increasing the requirement of testing services for proper functionality of devices.
- The COVID-19 outbreak has resulted in rising usage of online services, such as e-retail, inline banking, among others, which increased the adoption of automation testing for various mobile and web applications. Adding to this, the rising work from home scenarios in the IT companies has accelerated the adoption of various online tools, increasing the demand for automation testing.
- The shortage of testing professionals to conduct automation testing is hampering the market growth. These certification and training programs are cost intensive and consume a lot of time, restraining the automation testing market growth.
- Some of the key players for automation testing are Accenture, Amdocs, Atos SE, Capgemini, Capgemini S.A., Cognizant, among others.
- The companies operating in the automation testing market are focusing on development of new tools and platforms to deliver high competitiveness in the industry.
Browse complete reports table of contents (ToC): https://www.gminsights.com/toc/detail/automation-testing-market
Partial chapters of report table of contents (TOC):
Chapter 3 Automation testing Industry Insights
3.1 Industry segmentation
3.2 Industry landscape, 2015-2026
3.2.1 Automation testing tools and platforms
3.2.1.1 Selenium
3.2.1.2 Testing Whiz
3.2.1.3 Ranorex
3.2.1.4 HPE Unified Functional Testing
3.2.1.5 TestComplete
3.2.1.6 Sahi
3.2.1.7 Watir
3.2.1.8 Telerik Test Studio
3.2.1.9 Katalon Studio
3.2.1.10 Tosca Test Suite
3.2.2 Wireless automation testing industry overview
3.2.2.1 Wi-Fi
3.2.2.2 Bluetooth
3.2.2.3 IoT
3.3 Impact analysis of corona virus (COVID-19) pandemic on automation testing market
3.3.1 Impact by region
3.3.1.1 North America
3.3.1.2 Europe
3.3.1.3 Asia Pacific
3.3.1.4 Latin America
3.3.1.5 MEA
3.3.2 Impact on industry value chain
3.3.3 Impact on competitive landscape
3.4 Industry ecosystem analysis
3.5 Technology & innovation landscape
3.6 Regulatory landscape
3.6.1 North America
3.6.2 Europe
3.6.3 Asia Pacific
3.6.4 Latin America
3.6.5 MEA
3.7 Industry impact forces
3.7.1 Growth drivers
3.7.1.1 Growing adoption of AI and ML in automation testing
3.7.1.2 Increasing adoption of DevOps methodology
3.7.1.3 Rising adoption of agile development environment for Quality Assurance and testing
3.7.1.4 Increase in consumption of mobile-based applications
3.7.1.5 Growing digitalization in developing economies
3.7.2 Industry pitfalls and challenges
3.7.2.1 Lack of skilled professionals
3.7.2.2 High implementation cost prevailing manual testing over automation testing
3.8 Growth potential analysis
3.9 Porter’s analysis
3.9.1 Industry rivalry
3.9.2 Threat of new entrants
3.9.3 Buyer power
3.9.4 Supplier power
3.9.5 Threat of substitutes
3.10 PESTEL analysis
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About Global Market Insights
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision-making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
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