JKLC Sixer Cement has announced the on-boarding of cricketer Rohit Sharma as its brand ambassador. Sharma will be seen as a part of advertisements and other brand communications of JKLC Sixer in his role.
Shailendra Chouksey, whole-time director, JK Lakshmi Cement said, “Rohit Sharma is the most natural fit for Brand Sixer with his effortless batting leading to numerous batting records and recognitions to his name. A man for all seasons, Rohit is an ideal ambassador to represent our popular brand JKLC Sixer.”
Shrivats Singhania, executive director said, ”With his unique and landmark records in cricket, no other sportsman is more appropriate than Rohit to define the JKLC Sixer tag-line ‘Tod do Saari hadein.”
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Sharma said, “I am pleased to be associated with JKLC Sixer. JK Lakshmi Cement carries a rich legacy, resonating with trust amongst its customers, which is an extremely important attribute.”
