The first report from our 2020 Prospect Profile research program has been received from AOR and it confirms that retirement community customers have changed significantly since our 2018 research program.
Impressions and assumptions by potential customers have shifted; they are not hearing the marketing and sales messages because they fight with ‘what they think they know’.
At the same time, they are looking for something new to give them ‘independence’ in their life, an emotion that village residents who have moved into a village in the last two months claim they have achieved and at unexpected levels.
We see a positive opportunity here, but it won’t last forever.
