Radar’s brand manager, Brooks Wilson discovered GoToTags and realized that NFC tags presented the perfect solution to make their skis stand out. Radar came to GoToTags with a long list of questions. Would adding interactive smart tags to their products be costly or cumbersome? Would they hold up to normal water ski use submerged in lakes or should the tags simply be incorporated into the skis’ retail packaging instead? Would they work for both iPhone and Android users? Could they target and update their messaging? Radar sought to develop a relationship with the buyer and to be able to give them information, incentives, engagement activities and product specific value over time and in a way that was easy to use, easy to update and easy to examine the data.
After understanding the unique complexities of Radar’s needs, GoToTags recommended a 22 mm clear wet NFC inlay with NXP’s popular NTAG213 NFC chip. This tag and inlay solution ensured good compatibility, low cost and could be placed beneath the top sheet of each ski to ensure lifelong durability. To provide dynamic, evergreen functionality from the customer side, Radar leveraged the GoToTags Platform to control and monitor all the tag interactions.
Platform encoded tags allow for:
- Tag actions to be updated remotely
- Tags to be managed individually, in batches or sets, by characteristic
- Tag interaction data to be routed directly to Radar’s existing analytics system
By tagging their skis and boards with smart, digitally interactive tags, Radar not only provides a more engaging and valuable real-world experience for their customers, but those customers are also providing them with valuable insights. Much like with Google Analytics, Radar can now determine who, what, where, when, and how their products are being interacted with.
